Ro.me video is a Creative collaboration between film maker Chris Milk , Google creative technologist Aaron Koblin together with those Swedish geniuses of North Kingdom. It’s for a track of the Danger Mouse album of the same name. Rather than traditional frame-by-frame animation, big parts of the video are effectively created by code that gets rendered in real-time depending on what you’re doing, very much like a video game. You can steer the camera, effectively creating a different experience for every ‘viewer’ and different routes to explore. As they say: it’s a music video for the browser.
At times it feels like a technical feat, more than an outright goosebump piece.
BEHIND THE CURTAIN
Ro.me showcases the creative potential of WebGL. WebGL is a context of the HTML5 canvas element that enables hardware-accelerated 3D graphics in the web browser without a plug-in. http://www.ro.me/tech/
